Enhancing UX and Redesigning the Nahdi Care Clinics App

Introduction

Master Creations, a leading design agency, partnered with Nahdi Care Clinics, a prominent healthcare provider in Saudi Arabia, to enhance their online presence and improve user experience.

This case study outlines the process and outcomes of Master Creations’ collaboration with Nahdi, focusing on the redesign of their website, improvement of user accessibility for their app, and the refinement of color and typography patterns based on the brand identity.

Industry

Medical & E-Commerce

Services

UI/UX Design

Timeline

1 Month

Link

App Store

Client Background

Nahdi Care Clinics is a respected healthcare organization that offers a wide range of medical services across various locations in Saudi Arabia. They provide exceptional healthcare solutions while aiming to make a positive impact on the community. Nahdi sought Master Creations’ expertise to revamp their digital platforms and create a more user-friendly experience for their patients.

Workflow plan

2 months

1. Research & User flow

10 days

2. Wireframes

7 days

3. UI/UX design

14 days

4. Prototype

4 days

Objective:

The primary objective of Master Creations was to modernise Nahdi’s website, ensuring it reflected the brand’s values, and improve the user experience. Additionally, they aimed to enhance the accessibility and functionality of the Nahdi Care Clinics mobile app.

The design agency also sought to refine the colour and typography patterns to align with the brand’s identity and create a cohesive visual experience across all touchpoints.

Approach and Methodology

1. Website Redesign:

Master Creations began by conducting a comprehensive audit of Nahdi’s existing website, analyzing user feedback and conducting competitor research. They collaborated closely with Nahdi’s team to understand their requirements and brand vision. Based on these insights, Master Creations developed wireframes and prototypes that focused on intuitive navigation, improved readability, and streamlined user flows. They incorporated responsive design principles to ensure a seamless experience across devices. Regular feedback loops and iterative design processes were followed to refine the design until it met Nahdi’s expectations.

2. App Accessibility:

To enhance the accessibility of the Nahdi Care Clinics mobile app, Master Creations conducted a thorough evaluation of the existing app’s user interface. They identified areas where accessibility features could be improved, such as text size, color contrast, and navigation options. The design agency implemented accessibility guidelines and best practices, ensuring compliance with international accessibility standards. By making the necessary adjustments and optimizations, Master Creations aimed to create an inclusive experience for all users.

3. Color and Typography Refinement:

Master Creations worked closely with Nahdi to refine their color and typography patterns. They analyzed Nahdi’s brand guidelines, considering the organization’s values, target audience, and overall brand identity. Based on this analysis, they proposed a refined color palette that evoked a sense of trust, professionalism, and empathy. The typography patterns were updated to ensure legibility and consistency across all communication channels, maintaining a harmonious visual identity.

Deliver

The redesigned Nahdi Care Clinics apps showcased a modern and user-centric design. The intuitive navigation, improved readability, and enhanced visual appeal helped visitors easily access relevant information and services.

The design approach ensured a seamless experience across all mobile devices, catering to the needs of a diverse audience. Nahdi reported increased user engagement, reduced bounce rates, and positive feedback from patients, reflecting the success of the app redesign.

Outcome

Master Creations’ partnership with Nahdi Care Clinics resulted in significant improvements to their digital platforms. Through a strategic website redesign, improved app accessibility, and refined colour and typography patterns, Nahdi achieved a more user-friendly and visually cohesive online presence.

The collaboration between Master Creations and Nahdi exemplified the successful implementation of design principles and a user-centred approach, ultimately enhancing the overall experience for Nahdi’s patients and stakeholders.

For our team, this project was a truly enjoyable experience. The process flowed smoothly, and the client was open to all our ideas, which made decision-making seamless. We were able to bring every feature to life without any major hurdles. It was a rewarding journey, filled with interesting challenges that allowed us to explore creative solutions and refine our approach.

Daryna P.

Product Manager

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